Who We Are
REPPUTATION MARKETING is a highly unique agency specializing in the firearms and tactical industry that engages with the shooting, hunting and outdoor lifestyle markets. Partners Ryan Repp and Joshua Coburn have represented some of the largest and most recognized companies in the world to launch products, shape perceptions, drive consumer awareness and add fuel to the fire, while achieving over-the-top and memorable results.
REPPUTATION MARKETING – Partners Ryan Repp and Joshua Coburn have been the creative masterminds behind the most impressive, original and successful campaigns in the firearm industry.
BROWNELLS SOCIAL MEDIA TEAM
Led all companies in the firearm industry for social media reach
BROWNELLS RETRO RIFLE® LAUNCH
Awarded “Best New Product at SHOT Show 2018” by RECOIL Magazine
BROWNELLS RETRO 1911 LAUNCH
Magnum PI theme for BRN-1911 Launch
BROWNELLS BRN-180® LAUNCH
Awarded “Best New Product at SHOT Show 2019” by RECOIL Magazine
BROWNELLS BRN-180®S LAUNCH
A spin-off of the load up scene on Schwarzenegger’s movie “Commando”
BROWNELLS BRN-10® LAUNCH
Period correct, old school launch with classic cars – a video you must see!
BROWNELLS BUREAU OF PROPAGANDA
Invite only social media group of made up of loyal Brownells and 2A supporters
BROWNELLS SUPER BARREL CAMPAIGN
Super Barrel contest to win 14,000 rounds of ammo capturing hundreds of thousands of emails in 48 hours!
BROWNELLS AMERICA AF PARTY
Created and hosted a charity event at SHOT Show for SOWW – raising more than $200,000
NATIONAL 2A DAY PRESENTED BY BROWNELLS®
Invented and executed a national day of celebration honoring the 2nd Amendment
OUTDOOR SPORTSMAN GROUP EDITORIAL ROUNDTABLES
Helped Brownells play host to 5 Outdoor Sportsman Group (Guns & Ammo) editorial roundtables
GUNCON WITH GUN COLLECTIVE
Main drivers behind Brownells hosting the most prominent social media influencer event in the industry
Read Ryan's Bio
Ryan Repp is a highly innovative, creative and ambitious
marketing personality in the firearm industry, with a deep
understanding and respect for the complex firearm culture
in the United States. As the former Vice President of
Marketing for the legendary Brownells, he made a large
impact and accomplished an impressive list of well-known,
admired and successful campaigns, that have been touted
as “…some of the greatest the industry has ever seen!”
The Iowa native, hails from a long family line of avid hunters and sharp target shooters, which inspired him
to pursue a career in Law Enforcement, where he became a Police Officer and Field Training Officer. Eventually,
he was called to chase after something more creative that reflected his gregarious personality and passion for
really cool cars. He landed as the NASCAR® Track Public Relations Representative, for the high-profile, major
motorsports organization. It was thrilling, full-throttle and after several laps, it took him around the bend, where
he went on to achieve a very successful 11-year tenure at Brownells.
Repp started as the Copywriter and Scriptwriter for Brownells and quickly rose to the position of Director of
PR/Communications and ultimately became the Vice President of Marketing, where he continued to work
alongside owner Pete Brownell. He was instrumental in shaping the company’s fun, pro-freedom personality,
while holding true to its 80-plus-year-old tradition of being a stalwart for gunsmiths, gun guys and gals around
the world. Repp is well-known in the industry for his unique, fun, humor-driven character, which has led him to
befriend hundreds of people ranging from major CEO’S, entrepreneurs, journalists, celebrities, social media
personalities, fellow marketing professionals, consumers… and many more! His affiliate marketing program
advice led Ammoland’s Fredy Riehl to call Ryan his “Million-Dollar Man”!
He was a Communications Advisor and Speechwriter to a past President of the National Rifle Association (NRA).
In 2018, he was honored by Special Operations Wounded Warriors (SOWW) with their prestigious “Tip of the
Spear” Award. In 2019, Repp was U.S. Presidential appointee candidate to lead public affairs for ICE – a position
he ultimately turned down to stay in his beloved industry. He previously served as Board Member for the
Professional Outdoor Media Association, as well as Board Member of Iowa COPS. He has been involved in
many charities such as: Mission 22, SOWW, Folds of Honor and Iowa COPS.
In 2023, Repp launched Repputation Marketing, a highly unique agency specializing in the firearms and tactical
industry that engages with the shooting, hunting, and outdoor lifestyle markets. Along with his business partner,
Joshua Coburn, Repp has represented some of the largest and most recognized companies in the world
to launch products, shape perceptions, drive consumer awareness, and achieve over-the-top and memorable
results. They served as Co-Creative Directors on Brownells Retro Rifles launch, which was referred to by industry
celebrity MrGunsNGear as “The greatest ad campaign in the history of the gun industry.” Repp and Coburn
are eager to hear about your brand’s needs, goals, and aspirations and create the next “Greatest ad campaign
in the history of the gun industry.”