Ryan Repp is a highly innovative, creative and ambitious
marketing personality in the firearm industry, with a deep
understanding and respect for the complex firearm culture
in the United States. As the former Vice President of
Marketing for the legendary Brownells, he made a large
impact and accomplished an impressive list of well-known,
admired and successful campaigns, that have been touted
as “…some of the greatest the industry has ever seen!”
The Iowa native, hails from a long family line of avid hunters and sharp target shooters, which inspired him
to pursue a career in Law Enforcement, where he became a Police Officer and Field Training Officer. Eventually,
he was called to chase after something more creative that reflected his gregarious personality and passion for
really cool cars. He landed as the NASCAR® Track Public Relations Representative, for the high-profile, major
motorsports organization. It was thrilling, full-throttle and after several laps, it took him around the bend, where
he went on to achieve a very successful 11-year tenure at Brownells.
Repp started as the Copywriter and Scriptwriter for Brownells and quickly rose to the position of Director of
PR/Communications and ultimately became the Vice President of Marketing, where he continued to work
alongside owner Pete Brownell. He was instrumental in shaping the company’s fun, pro-freedom personality,
while holding true to its 80-plus-year-old tradition of being a stalwart for gunsmiths, gun guys and gals around
the world. Repp is well-known in the industry for his unique, fun, humor-driven character, which has led him to
befriend hundreds of people ranging from major CEO’S, entrepreneurs, journalists, celebrities, social media
personalities, fellow marketing professionals, consumers… and many more! His affiliate marketing program
advice led Ammoland’s Fredy Riehl to call Ryan his “Million-Dollar Man”!
He was a Communications Advisor and Speechwriter to a past President of the National Rifle Association (NRA).
In 2018, he was honored by Special Operations Wounded Warriors (SOWW) with their prestigious “Tip of the
Spear” Award. In 2019, Repp was U.S. Presidential appointee candidate to lead public affairs for ICE – a position
he ultimately turned down to stay in his beloved industry. He previously served as Board Member for the
Professional Outdoor Media Association, as well as Board Member of Iowa COPS. He has been involved in
many charities such as: Mission 22, SOWW, Folds of Honor and Iowa COPS.
In 2023, Repp launched Repputation Marketing, a highly unique agency specializing in the firearms and tactical
industry that engages with the shooting, hunting, and outdoor lifestyle markets. Along with his business partner,
Joshua Coburn, Repp has represented some of the largest and most recognized companies in the world
to launch products, shape perceptions, drive consumer awareness, and achieve over-the-top and memorable
results. They served as Co-Creative Directors on Brownells Retro Rifles launch, which was referred to by industry
celebrity MrGunsNGear as “The greatest ad campaign in the history of the gun industry.” Repp and Coburn
are eager to hear about your brand’s needs, goals, and aspirations and create the next “Greatest ad campaign
in the history of the gun industry.”